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MakeUp in Los Angeles 2026 Set for March 4 & 5

Discover beauty trends, digital strategies and AI innovations shaping indie brands and more.

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By: Lianna Albrizio

Associate Editor, Happi

MakeUp in Los Angeles 2026 is scheduled for March 4 and 5.

Attendees will discover the next big trends in skincare, haircare and clean color, to the digital strategies and AI innovations shaping indie brands.

CEW x MakeUp in LosAngeles Meetup 2026

9:30 am – 10:15 am

The Future of Touch: Emerging Trends in Bodycare

10:30 am – 11:15 am
Kelcie Lesko, Marketing Associate, Croda Beauty

Beauty Tank: Skincare Category

11:30 am – 12:15 pm

Aziza El Wanni (Host) – Founder, The Potion Studio
Susan Goldsberry – Founder, Project Chemistry and Ina Labs (IBA)
Kimberly Currie – Founder, Wanderluxe Beauty/OUI Beauty
Jessica Tarangioli – President, Marketing & Turnkey, FusionPKG
Tera Peterson – Co-Founder, NuFACE and Founder, SKIN\SET
Stephanie Gendron – Editor, Formes de Luxe
Daniela Ciocan – Founder, Access Beauty Insiders

Longevity Unlocked

12:30 pm – 1:15 pm
Jacqueline Rumohr – Managing Director North America, NellyRodi

Beauty Talk by Cosmetics IC No. 1 – The Optimization Era: How Beauty is Evolving Towards Next Level Efficiency

1:30 pm – 2:15 pm
Leila Rochet – CIO, Cosmetics Inspiration & Creation
Gloria Ryu – Chief Product Officer, Haus Labs by Lady Gaga

Beauty Tank: Makeup/Haircare Category

2:30 pm – 3:15 pm

Leah Vairo (Host) – Chief Brand Officer, Filterbaby
Akemi Ooka – CEO, Independent Beauty Association (IBA)
Rachel Richman – Director of Merchandising, VIOLET GREY
Alanna Tran – Founder & Chief Scientist, BiotechBeauty
Samantha Burd – Owner, Lady Burd Cosmetics
Rachel Bryan – VP Strategic Marketing, Chromavis
Daniela Ciocan – Founder, Access Beauty Insiders

Building the Future of Clean Color: Innovation, Clinical Validation, & Speed-to-Market Success

3:30 pm – 4 pm

Alanna Tran – Founder, BiotechBeauty

Beauty Career Lab LIVE

4:10 pm – 4:40 pm

Shannaz Schopfer – CEO, The Beauty Architects
Elyse Conroy – CEO, Coach, Career Strategist

Spate’s 2026 Beauty & Wellness Predictions

As beauty and wellness head into 2026, consumers are moving away from quick fixes and toward intentional, easy-to-maintain routines that balance performance with long-term care. Discover the trends shaping the year ahead.

Day 2

The New Beauty Playbook: Redefining Digital Strategy for Beauty Brands in 2026

9:30 am – 10:15 am

Melissa Nelson – Co-Founder & Director of Client Success, Northern Edge
Nick Ewing – Co-Founder and Director of Business Strategy, Northern Edge

How Indie Brands are Using AI to Guide Product & Pricing Decisions

10:30 am – 11:15 am

Melissa Munnerlyn – Co-Founder & CEO, Daash Intelligence

Financial Mistakes Beauty Founders Make

11:30 am – 12:15 pm

Shalini Hernandez – Founder & CEO, Lady Rogue Beauty

Indulgence Meets Holistic Health: The New Realm of Clean Beauty

12:30 pm – 1:15 pm

Eva Lagarde – Founder & CEO, re/sources

Beauty Talk by Cosmetics IC #2 – Clean Beauty 2030: Redefining Growth, Purpose, and Performance

1:30 pm – 2:15 pm

Leila Rochet – CIO, Cosmetics Inspiration & Creation
Victor Casale – Co-Founder & CEO/Co-Founder & Chairman, MOB Beauty/Pact Collective
Iva Telxeira – CEO, The Good Face Project

Aesthetic Outcomes

2:30 pm – 3:15 pm

Glendean Rehvan – Founder, The Loupe Collective
Keri Concannon – CEO & Co-Founder, Beauty Rep.

From Idea to Iconic: How to Launch a Brush Line That Pops

3:30 pm – 4:15 pm

Sarah Loy – Cosmetics Brushes Director, Raphaël Makeup Brushes – Max Sauer

Go here to register.

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